Offer professional WordPress maintenance, support, and care plans to your clients — we do the work behind the scenes, you keep the brand, the relationship, and the margin. Wholesale per-site pricing from $39/month with volume discounts.
Quick answer: White label WordPress maintenance lets agencies, freelancers, and web designers offer WordPress maintenance and support to their clients under their own brand, while a specialist provider handles the actual work behind the scenes. Wholesale reseller pricing starts at $49/site/month (as low as $39/site at volume, or with annual billing), and you resell at your own price — most partners mark up 2-3x and keep the margin.
If you build or host WordPress sites for clients, ongoing maintenance is both a headache and a missed revenue stream. A white label WordPress maintenance service solves both: you add a recurring care plan to every project without hiring a team or pulling your developers off billable work. This guide explains how white-label WordPress support works, what it includes, exact per-site and volume pricing, how it compares to GoWP and WP Buffs, and how to launch it under your own brand.
Section 01What Is White Label WordPress Maintenance?
White label WordPress maintenance (also called white label WP maintenance, white-label WP care, or reseller WordPress support) is a service where a specialist provider performs all WordPress maintenance work for your clients, delivered entirely under your brand. Your clients see your logo, your plan names, and your reports — never the provider's.
In practice, you sell a WordPress care plan to your client, we do the maintenance (core, plugin and theme updates, security, backups, speed, and support) at a wholesale per-site rate, and you keep the difference between your retail price and our wholesale rate. It is the fastest way for an agency to add recurring revenue without building an in-house maintenance team.
For context on what maintenance involves and typical retail rates, see our guides on WordPress maintenance cost and the full WordPress maintenance packages we deliver.
Section 02How White Label WordPress Support Works
The white-label model is simple and fully behind the scenes. Here is the 4-step workflow:
You Sell
You offer your own branded care plan to your client at your price.
We Maintain
Our team handles updates, security, backups, and support unbranded.
You Brand
Reports and communication go out under your logo and company name.
You Profit
You keep the margin between your retail price and our wholesale rate.
See exactly how our maintenance process works — the same proven process, delivered invisibly on your behalf.
Section 03What's Included in White Label WordPress Care Plans
Our white label WordPress maintenance plans cover every task your clients need to keep their sites secure, fast, and online — all done by our team, branded as yours:
- WordPress core, plugin & theme updates (safely tested on staging)
- Automated secure backups with rapid restore
- 24/7 security scanning & malware protection
- Uptime, SSL & broken link monitoring
- Speed & performance optimization
- Content edits and small website updates for your clients
- White-label monthly reports under your brand
- Unbranded support so your clients only ever see you
Compare these tasks against our full website maintenance checklist. All updates follow official WordPress update guidance and security best practices reported by Sucuri.
Section 04White Label Plans & Per-Site Pricing
Three white-label tiers at wholesale per-site rates — you mark them up and resell as your own. Prices below are what you pay us per client site; you set the retail price your client pays. Save with annual billing.
- Monthly core, plugin & theme updates
- Weekly secure backups
- 24/7 security scanning
- Uptime & SSL monitoring
- White-label monthly report
- Everything in Essential
- Weekly updates & daily backups
- Speed optimization & database cleanup
- Staging update testing
- 2 hours content edits/mo
- Priority unbranded support
- Everything in Advanced
- Daily monitoring & verified backups
- WooCommerce & vulnerability monitoring
- Malware removal & emergency recovery
- Dedicated account manager for your agency
Annual billing saves roughly 20% (about 2.4 months free) on every tier. Browse the underlying monthly maintenance packages and website management packages these plans are built on.
Section 05Volume Pricing: How Many Client Sites, What Price
The more client sites you bring, the lower your per-site rate. Discounts stack automatically — here is exactly what you pay per site per month based on how many sites you manage with us:
| Client Sites | Your Discount | Essential | Advanced | Elevate |
|---|---|---|---|---|
| 1 – 4 sites | Standard rate | $49 | $99 | $179 |
| 5 – 9 sites | 10% off | $44 | $89 | $161 |
| 10 – 24 sites | 20% off | $39 | $79 | $143 |
| 25+ sites | Custom volume | Let's talk | Let's talk | Let's talk |
Prices are per site per month. Annual billing applies an additional discount on top. Request your reseller rate card for your exact pricing.
Section 06How Much Can You Earn? (Margin Example)
White-label is profitable because you buy wholesale and sell retail. Here is a realistic example using our most popular Advanced tier:
Example: 15 client sites on Advanced
You pay us $79/site/mo (10+ sites rate) and resell to your clients at a typical $195/site/mo. That's a margin of $116/site/mo.
$1,740 / month profitAcross 15 sites that's $20,880/year in recurring revenue — with zero extra hires and your developers free for billable work.
Most agencies price their white label WordPress care plans at 2-3x the wholesale rate. You control the retail price, so your margin is entirely up to you.
Section 07White Label WordPress Maintenance vs GoWP & WP Buffs
How does our white-label program compare to other popular providers? Here is an honest 2026 comparison (competitor pricing as published; confirm current rates with each provider):
| Feature | Our White-Label | GoWP | WP Buffs |
|---|---|---|---|
| Entry price /site/mo | From $39 | $29 | $71 |
| 100% unbranded | Yes | Yes | Yes |
| Security & backups (all plans) | Yes | Yes | Yes |
| Speed optimization | Advanced+ | Add-on | Higher tiers |
| WooCommerce care | Elevate | Add-on | Higher tiers |
| Content edits included | Advanced+ | Separate plan | Mid tiers |
| Annual discount | ~20% | Varies | 20% (2+ sites) |
| Volume discounts | 5 / 10 / 25+ sites | Yes | 2+ & 10+ sites |
| Dedicated account manager | Elevate | No | Custom tier |
GoWP wins on the lowest entry price; WP Buffs is a strong established brand. Our program sits in the value sweet spot — more included at each tier than bare-bones plans, with healthy margins and volume discounts. Compare the wider market in our guide to the best website maintenance companies.
Section 08Who White Label WordPress Maintenance Is For
If you serve clients with WordPress sites but do not want to run maintenance yourself, white-label is for you:
Section 09Benefits of White Label WordPress Support for Your Agency
Recurring Revenue
Turn one-off builds into predictable monthly income with a care plan on every project.
Save Developer Time
Keep your team on billable design and dev work, not plugin updates.
Your Brand, Always
Reports and support stay 100% under your name. Clients never see us.
Scale Without Hiring
Add unlimited client sites without growing your headcount.
Reduce Risk
Expert security and backups protect your clients — and your reputation.
Stronger Retention
Ongoing care plans keep clients with you longer and increase lifetime value.
Section 10White Label vs In-House vs Hiring
Why partner instead of building maintenance yourself? Here is the honest comparison:
| Option | Upfront Cost | Time to Launch | Scales Easily? |
|---|---|---|---|
| White-label partner | Low | Days | Yes — instantly |
| Build in-house team | High | Months | Slow, costly |
| Hire a freelancer | Medium | Weeks | Limited capacity |
| DIY (you maintain) | Low | Now | No — eats your time |
Section 11How to Start Offering White Label WordPress Care
Apply
Request your reseller rate card and tell us how many client sites you manage.
Onboard
We set up your white-label reports, branding, and a private partner channel.
Add Sites
Send us client sites; we configure backups, security, and monitoring.
Sell & Earn
Launch your branded care plans and keep the recurring margin.
Questions before you apply? Contact our partner team and we will walk you through the program.
Section 12What Our Agency Partners Say
“We added care plans to every build and it became our most profitable recurring line — without hiring anyone. The reports look 100% like ours.”
“As a solo freelancer I could never offer 24/7 support. Now I do — under my brand — and my clients think I have a whole team behind me.”
FAQFrequently Asked Questions
What is white label WordPress maintenance?
How much does white label WordPress maintenance cost?
How is your pricing different for more client sites?
How does white label WordPress support work?
How much can I earn reselling white label WordPress care?
How does it compare to GoWP and WP Buffs?
Is the service really 100% white label?
Do you offer white label WordPress security services for client websites?
How do I become a white label WordPress maintenance partner?
Key Takeaways
- White label WordPress maintenance lets you sell care plans under your own brand
- Wholesale per-site pricing from $49 (as low as $39 at volume) — you keep the margin
- Volume discounts: 10% off at 5+ sites, 20% off at 10+ sites, custom at 25+
- Annual billing saves a further ~20% on every tier
- Resell at 2-3x: 15 sites on Advanced can mean $20,880/year recurring profit
- More included than GoWP add-ons, lower entry than WP Buffs partner rates
- Built for agencies, freelancers, developers, and hosting resellers
Add Recurring Revenue Under Your Own Brand
Offer professional white label WordPress maintenance and support to your clients — we handle everything behind the scenes, you keep the brand and the margin. Per-site pricing from $39/month.